| Rizla Rolling Out In MotoGP |  |
Rizla is a paper product steeped in history. Back in the days (1536) when bartering was the way to exchange goods, Pierre de Lacroix swapped ‘paper’ for a bottle of Champagne – a pretty inspired deal. And just so you know, ‘Riz’ is French for ‘rice’ and ‘La+’ is an abbreviation for Pierre’s surname. Now 470+ years later it is the world’s number one selling Quality Rolling Paper, available in over 120 countries worldwide.
In the world of two-wheeled motorsport Rizla is now creating a history of its own, one that began with sponsorship of the great Kevin Schwantz and the Suzuki GP team in the 1980’s and more recently as team sponsors in the British Superbike Championship. Rizla Suzuki introduced Rizla Blue as a ‘race colour’ and that has now become synonymous with Suzuki and motorcycle racing. The Rizla Suzuki legacy is set to grow as it continues on its most competitive journey yet... the 2008 MotoGP World Championship.
– The Facts
1532 Frenchman Pierre de La Croix has a moment of inspiration when he exchanges a rolling paper for some of the finest Perigord Champagne.
1660 Inspired by their bright idea, the Lacroix family realise it IS worth the paper it's written on and commence the production of their rolling papers.
1736 Francois La Croix founder of Rizla buys his first paper mill.
1865 Rice is nice - good on a plate, and good as a paper! Inspired, Rizla turn away from tissue and roll on with rice creating the original rolling papers.
1866 No better accolade to your work than your namesake - and so the Lacroix family inspired-by themselves, christen their rolling paper Riz La+.
1910 The first Rizla blue papers come off the production line. Thinner papers are born.
1928 Rizla introduce the first ever rolling machine - perfection all round!
1954 Riz La+ becomes Rizla+. The inspirational name for the original rolling paper.
1986 Rizla starts racing with Suzuki
2002 Taking to the race track, Rizla gets on its bike and Team Rizla Suzuki starts moving!
2004 Team Rizla Suzuki wins the British Superbike team and rider championships
2006 Rizla Suzuki MotoGP takes to the track.
2007 Chris Vermeulen wins at Le Mans to give Rizla Suzuki MotoGP its first victory
2008 The story continues to roll on…
